Marketing Foundation
The marketing foundation involves establishing strategies for identifying target audiences and positioning products or services. It encompasses planning messaging tailored to resonate with the identified audience segments.
Search Engine Marketing
Campaign setup: Campaign setup in Search Engine Marketing involves creating targeted advertising campaigns within platforms like Google Ads or Bing Ads.Keyword research: Keyword research in search engine marketing involves identifying and analyzing the specific words or phrases that users input into search engines when looking for information, products, or services related to a particular topic or industry.BID REFINEMENTS: Bid refinements in Search Engine Marketing (SEM) refer to the process of fine-tuning or adjusting the bids placed on keywords or audience segments within a search advertising campaign.GEO LOCATION TARGETING: Geolocation targeting in search engine marketing involves delivering ads to users based on their geographic location. This allows advertisers to reach specific audiences in targeted regions, optimizing ad relevance and effectiveness for local or regional campaigns.AD COPY DEVELOPMENT: Ad copy development in search engine marketing involves creating compelling and relevant text for advertisements displayed on search engine results pages.ADWORD BID MANAGEMENT: AdWords bid management is the process of strategically adjusting the maximum amount an advertiser is willing to pay for a click on their ad in Google Ads (formerly known as AdWords).LANDING PAGE OPTIMIZATION: Landing page optimization in search engine marketing involves refining the design, content, and functionality of specific web pages to improve their effectiveness in converting visitors into customers or leads.GOOGLE GOAL SETUP & MONITORING: Google Goal Setup & Monitoring in Search Engine Marketing involves defining specific objectives or actions you want users to take on your website, such as making a purchase or signing up for a newsletter, and configuring them as goals within Google Analytics. Monitoring involves tracking the performance of these goals over time to assess the effectiveness of your marketing efforts and make data-driven optimizations to improve conversions and ROI.CAMPAIGN OPTIMIZATION & MANAGEMENT: Campaign optimization and management in Search Engine Marketing (SEM) involve continuously refining and overseeing advertising campaigns on search engines like Google to improve performance and achieve desired outcomes.IMPLEMENTATION OF CONVERSION TRACKING: Implementation of conversion tracking in Search Engine Marketing involves setting up tools or codes provided by search engine platforms, such as Google Ads, to monitor and measure specific actions or goals completed by users after clicking on an advertisement.DEVELOPMENT OF COMPETITIVE AD COPIES: The development of competitive ad copies in Search Engine Marketing involves creating compelling and persuasive advertisements that stand out from competitors in search engine results pages.
Social Media Marketing
SOCIAL MEDIA COMMUNICATION: Social media communication in social media marketing involves crafting and disseminating messages across various social media platforms to engage with target audiences, build brand awareness, drive traffic, and foster relationships.DEVELOPING LIKES, TWEETS AND SOCIAL SIGNAL: Developing likes, tweets, and social signals in social media marketing refers to the process of creating engaging content and interacFACEBOOK ADVERTISING: Facebook advertising is a component of social media marketing where businesses create targeted ads to reach specific audiences on the Facebook platform.FACEBOOK FAN ENGAGEMENT: Facebook fan engagement in social media marketing refers to the interaction and involvement of followers with a brand's Facebook page content, including likes, comments, shares, and other forms of interaction.CAMPAIGNS STRATEGY: A campaigns strategy in social media marketing involves planning and executing specific initiatives aimed at achieving marketing objectives using various social media platforms.ANALYSING & MEASURING CAMPAIGNS: Analyzing and measuring campaigns in social media marketing involves evaluating the effectiveness of various marketing efforts across social media platforms. This process includes examining key metrics such as engagement, reach, conversion rates, and return on investment to determine the success of marketing campaigns and inform future strategies.SETTING UP CONVERSION TRACKING: Setting up conversion tracking in social media marketing involves implementing tools or techniques to monitor and measure specific actions or goals achieved by users, such as purchases, sign-ups, or downloads, providing valuable insights into the effectiveness of marketing campaigns and helping optimize them for better results.TWITTER CAMPAIGNS: Twitter campaigns involve strategizing and executing marketing initiatives on the Twitter platform to achieve specific goals such as increasing brand awareness, driving website traffic, or generating leads.LINKEDIN PRESENCE: LinkedIn presence refers to the strategic establishment and management of a company or individual's profile on the professional networking platform LinkedIn, with the aim of building brand awareness, networking with professionals, and sharing relevant content to engage with the target audience.REMARKETING: Remarketing in social media marketing refers to the practice of targeting users who have previously interacted with your brand or website with specific ads or content on social media platforms. PHOTO ADVERTISEMENT: A photo advertisement in social media marketing involves using images to promote products, services, or brands on platforms like Facebook, Instagram, or Twitter.LEAD ADS: Lead ads are a type of advertising format commonly used in social media marketing, designed specifically to generate leads for businesses. These ads typically appear on platforms like Facebook, Instagram, and LinkedIn, and feature forms directly within the ad itself, making it easy for users to submit their contact information or other details, allowing businesses to capture leads directly from the ad without requiring users to leave the platform.DYNAMIC ADS: Dynamic ads in social media marketing are automated advertisements that adjust content based on user data and behaviour in real-time.VIDEO ADS: Video ads in social media marketing are promotional content presented in video format, designed to capture the attention of users as they scroll through their feeds.STORIES ADS: "Stories ads" refer to advertising content specifically designed for ephemeral content platforms such as Instagram Stories, Facebook Stories, or Snapchat. These ads typically consist of short, engaging videos or images that appear within users' stories feed, offering businesses a dynamic way to reach and engage with their target audience in a more interactive and immediate manner. OFFLINE INTEGRATION: Offline integration in social media marketing refers to the cohesive incorporation of traditional marketing efforts, such as events, print advertising, or direct mail, with online social media strategies.BUILDING FANS AND FOLLOWERS: Building fans and followers in social media marketing involves actively engaging with users, creating compelling content, and fostering a community around a brand or individual.SOCIAL MEDIA PAGE AUDIT: A social media page audit involves evaluating and analyzing various aspects of a brand's social media presence, including content quality, engagement metrics, audience demographics, and overall performance.MONITORING AND RESPONSE: Monitoring and response in social media marketing involves regularly tracking online conversations, engagements, and mentions related to a brand or product across various social media platforms.REMARKETING: Remarketing in social media marketing refers to the strategy of targeting users who have previously engaged with a brand or its content online, often by displaying personalized ads to them on various social media platforms.
Email Marketing
SEGMENTATION STRATEGY: Segmentation strategy in email marketing involves dividing your email list into smaller, more targeted segments based on specific criteria such as demographics, behaviors, or preferences.TARGET CONTENT MARKETING: Target content marketing in email marketing involves crafting and delivering tailored content specifically designed to engage and resonate with a particular audience segment.PUBLICATION SCHEDULE: A publication schedule in email marketing refers to a predetermined plan outlining when and how often emails will be sent to subscribers. It helps ensure consistent communication with the audience, maintain engagement, and achieve marketing objectives effectively.PLANNING AUTO RESPONDERS: Planning auto responders in email marketing involves designing and scheduling automated email messages to be sent based on predefined triggers or actions taken by recipients.EMAIL LISTING: Email listing in email marketing refers to the compilation of email addresses belonging to individuals or groups who have opted to receive communications from a particular sender or organization.
Web Optimization
A/B TESTING: A/B testing in web optimization involves comparing two versions of a web page (A and B) to determine which one performs better in terms of user engagement, conversions, or other defined metrics.USABILITY TESTING: Usability testing in web optimization involves evaluating the ease of use and effectiveness of a website or web application by observing real users interact with it.EXIT & USER REROUTING PLANNING: Exit and user rerouting planning in web optimization involves strategizing how to redirect users who are about to leave a website to other relevant pages or resources, aiming to retain their engagement or guide them towards desired actions, ultimately improving overall user experience and conversion rates.WEB ANALYTICS: Web analytics refers to the process of collecting, measuring, analyzing, and reporting data related to website usage and performance.CLICK ANALYTICS: Click analytics is a method used in web optimization to track and analyze user interactions with clickable elements on a website, such as links, buttons, or banners.
Content Marketing
CREATING TAG LINES: Creating taglines in content marketing involves crafting succinct and memorable phrases that encapsulate the essence of a brand, product, or campaign.BLOG ARTICLES: Blog articles are a fundamental component of content marketing, serving as informative or entertaining pieces of written content published on websites.BLOG PLANNING: Blog planning in content marketing involves strategizing and organizing the creation, publication, and promotion of blog posts to engage and attract a target audience. It includes defining topics, scheduling publication dates, optimizing for SEO, and leveraging various distribution channels to maximize reach and imp.SCRIPT WRITING: Script writing in content marketing involves crafting compelling narratives or dialogues to convey a brand's message effectively through various mediums such as videos, podcasts, or presentations.ADVERTISEMENTS: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.PRODUCT MANUALS: Product manuals can serve as valuable content marketing assets by providing helpful instructions, troubleshooting tips, and usage guidance to customers.WEBSITES: Websites play a crucial role in content marketing as they serve as the primary platform for publishing and distributing valuable content to engage and attract target audiences.PLANNING MICRO & MACRO CONVERSION: In content marketing, planning micro and macro conversions involves strategizing actions that lead users towards immediate goals (micro conversions) and overarching objectives (macro conversions), ultimately driving desired outcomes such as purchases or subscriptions.
Video Marketing
CREATING PROMO VIDEOS: Creating promo videos in video marketing involves producing short videos that effectively promote products, services, or brands. These videos are crafted to capture attention, convey key messages, and engage viewers, often employing creative storytelling and visual elements to drive audience interest and action.CREATING ADGROUPS FOR VM: Creating ad groups for video marketing involves organizing your video ads into specific categories or themes based on targeting criteria such as audience demographics, interests, or behaviours.STRATEGIZING BIDDING: Strategizing bidding in video marketing involves determining how much to bid on ad placements to optimize reach and engagement within budget constraints.REDIRECTING USERS TO WEBSITE: Redirecting users to a website in video marketing involves strategically embedding clickable links or clear calls-to-action within video content, prompting viewers to visit a designated webpage for further engagement, such as making a purchase, signing up for a newsletter, or accessing additional information.
